Your group is considering conducting a voter registration campaign.
"For all the star-studded voter registration drives featuring the likes of Madonna and Sean "Diddy" Combs, more than half of the people in the United States age 18 to 24 who are eligible to vote typically are no-shows on Election Day. By comparison, some 70 percent of those 45 and older cast their ballots, according to the Census Bureau." Voter turnout among the young still lags, AP Cassata, Donna. March 2007.
Conduct a survey of your class.
How many of your peers (who are eligible to vote) are registered to vote?
How many intend to register when they can?
Why are students planning to vote in the next election?
What are the biggest issues impacting people your age?
What was the voter turnout in your state and county in the last election?
The action is what counts. People take action when it benefits them. There are sometimes barriers that keep people from acting. Maximize the benefits and minimize the barriers that matter to your group.
What are the benefits to 100% voter registration of young people?
What are the barriers to registering and voting in your community?
What will you do about them?
Set a SMART goal - (Specific, Measurable, Attainable, Results oriented, Time related.)
Develop a message and program for your age group.
may use print, web based and/or multimedia resources like videos.
action produces change - Social Marketing
Motivate your peers Vote.gov
Your campaign must state the problem. Explain why/how
it is a problem.
Strive to make the program appealing to your age group. Think from the viewer's perspective.
Show them the benefits of your suggestions.
Be realistic. (Your approach should be "doable"
in the real world.)
Be cost effective.
Consider these facts Special Report: Young Voter Mobilization Tactics
Proof the project. It is funny how speling errors and typeos sneak in to the bets work.
As a class - Evaluate the campaign projects.
Work the plan - Present the winning project to your peers.
Can your class/community achieve a record 100% registration of eligible voters?