The article in yesterday's newspaper
was encouraging. Across the Commonwealth, many school's PSSA Math and
Reading scores are improving. The state average on the PSSA math is
higher than the NCLB AYP of 45% for
math. But several high schools in your area are not doing better.
In fact, one high school, is falling seriously behind.
The community takes great pride in the schools. The
athletics and arts programs receive great local support. One of your
school's sports teams won States last year. Several students have earned
college scholarships in the arts. People are shocked to learn that the
academic program is not similarly successful.
Many people in your community believe that something must be
done to improve the student's success. The administration recognizes
that their interventions are not working. They have come to the students for
Students as Researchers, American School Board Journal,
First, identify where your high school stands in the
rankings of your Intermediate Unit for the past three years. PSSA/Keystone Exams
results. You will need to do some online research to determine which
schools belong to your Intermediate Unit. Gather the necessary data. (If there are
more than 25 high schools in your Intermediate Unit, then use the 25 high schools that
are closest to your district.)
Use a spreadsheet to rank your school against other
IU schools in your area.
Include a cell where a formula calculates the
IU average. Example
Create a chart showing the performance of your school
for the past three years.
Show your school's scores, the IU averages
and the State averages.
Develop a message and program for your school. The campaign
may use print, web based and/or multimedia resources.
Conduct a survey of your class. Why are students succeeding
Your campaign must state the problem. Explain why/how
it is a problem.
Strive to make the program appealing to your peers.
Show them the benefits of your suggestions.
Be realistic. (Your approach should be "doable"
in the real world.)
Be cost effective. (Giving each student an expensive
reward for better performance is not be feasible.)
Only action produces change. - Social Marketing Lite
Develop spreadsheet skills including making charts/graphs.
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