An article in yesterday's newspaper was shocking. Twenty
percent of the kids who enter the 9th grade, in your school district,
drop out before graduating. US
High School Dropout Rate. | High
School Drop-out Rates Rise
Education and income | Occupation Outlook Quarterly from the Bureau of Labor Statistics
On the other hand - Student's perfect attendance results in a new car
Everyone agrees that something must be done to improve
attendance and reduce the dropout rate. The administration recognizes
that their ideas are not working. They have come to you for suggestions.
as Researchers American School Board Journal 7/06
Develop a message and program for an age group: elementary,
intermediate 3-5, middle school 6-8, high school 9-12. The campaign
may use print, web based and/or multimedia resources.
Conduct a survey of your class.
What is an "OK" number of days to miss school in a week? in a Month? in a School Year?
Why are students dropping
out and/or skipping so much school?
Take Action - develop a program to improve attendance.
Your campaign must state the problem. Explain why/how
it is a problem.
Set a S.M.A.R.T. goal - (Specific, Measurable, Attainable, Results oriented, Time related.)
Strive to make the program appealing to the age group
you have chosen. Think from the viewer's perspective.
Show them the benefits of your suggestions.
Be realistic. (Your approach should be "doable"
in the real world.)
Be cost effective. (Giving each kid an expensive reward
for better attendance may not be feasible.)
Proof read the project. It is funny how speling errors and typeos sneek in to the bets worc.
As a class - Evaluate the campaign projects.
Present the winning project to your student council, your school's administration or the School Board.
Only action produces change. - Basic Social Marketing - Marketing Lite
to persuade | Program buy in
Your America: Take action resources
What Matters for Staying On-Track and Graduating in Chicago Public Schools?
Tech Tip: Working in a group or in two different places like the library & home? You do not have to be physically together to work together. Watch Google Docs video TAI - How could you use free, Google Docs to do a project? How would this facilitate group projects?